The planning team researched projects such as Cambridge Crossing, Mission Bay, Santa Clara Square and the Navy Yard in Philadelphia to provide ideas and lessons learned for The Point. Here’s what they found:


These projects created walkable, urban, varied, vibrant and unique environments to attract innovators. They have adaptable urban plans that allow for an evolution of innovation-related land uses, provide building typologies with flexible floor plates to support a variety of innovation spaces like incubators, collaborative spaces or research and development labs.


These projects focused on early completion of a signature, defining element to set the aspiration for the project. Each included a balanced mix of land-use to create a diverse and vibrant 24-hour community, and each delivered a world-class public space supplemented by amenities, services and programs. 


These projects show that a site with connections to transit along with high walkability and seamless access to amenities is crucial for attracting residents and workers. Parking is also critical and must be appropriately balanced.


These projects created clear market differentiation tied to the innovation industry.